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Analytics Solutions

Our analytics solution helps across lifecycle by helping
optimizing decisioning throughout the customer lifecycle

At Experian, we have been helping individuals to take control of their finances and empowering businesses and organisations to make smarter financial decisions. Through our data resources and analytical expertise, Experian provides one of the critical building blocks for growth in consumer economies around the world. We specialise in using data in powerful new ways that create opportunities for consumers, businesses and society as a whole.

Our analytics solution helps across lifecycle by helping optimizing decisioning throughout the customer lifecycle.

Analytics across customer lifecycle

Decision Optimization throughout the customer lifecycle.
Decision points throughout the customer lifecycle

Our Approach



Offers unique data advantage by integrating different data sources like Credit Bureau, Hunter Marketing Solutions Analytics + Consulting

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Analytics + Consulting

Custom analytics and consulting covers entire customer life cycle – marketing, risk,collections – and provides 360 view of customer Decisioning support

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Decisioning Support

Offers software & decisioning solution that helps optimizing decisioning throughout customer life cycle Solution orientation

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Solution Orientation

Provides integrated solution covering – data + analytics + implementation strategies

Credit Scoring solutions across customer lifecycle

Our credit scoring can help you in prospecting, acquisitions, customer management and collections




  • Likelihood of responding to an offer
  • Product/service propensities
  • Cross and up-sell to existing customers
  • Increase revenues
  • Improve customer loyalty
  • Reduce marketing costs
  • Increase response rate
  • Reduce churn

Credit risk

  • Likelihood of delinquency
  • Risk-based segmentation and strategies
  • Deposits, usage limits, cross-sell
  • Reduce write offs / delinquency
  • Improve customer service
  • Improve staff productivity

Revenue / Profitability

  • Likelihood of level of revenues or profitability
  • Revenue based strategies
  • Cross and up-sell, retention efforts, VIP treatment
  • Improve customer service
  • Generate new profitable revenue
  • Reduce marketing campaign costs


  • Likelihood of churn within a certain timeframe
  • Treatment and retention strategies for existing clients or at activation
  • Focus on retaining profitable customers
  • Increase / maintain market share
  • Reduce marketing costs


  • Likelihood of fraudulent activity
  • At activation or with existing customers
  • Reduce losses

Collections / Recovery

  • Likelihood of collection on delinquent or written-off accounts
  • Prioritization of collection activities
  • Prioritization of collection activities
  • Improve collection results
  • Minimize losses
  • Generate new profitable revenue
  • Reduce collection costs

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