Experian backs adtech firm Vserv
With the new funds, Vserv will not only build new products, but also strengthen its core technology and products team. The current 50-member team will increase by 15-20%.
Mumbai-based advertisement technology startup Vserv has raised an undisclosed amount from global data analytics and decisioning company Experian. Experian, which is registered as one of the credit bureaus in India, will get a significant minority stake in the company through the deal.
Vserv, a mobile marketing company founded in 2010, works closely with brands, helping them connect with the right consumer base. It has in all raised $17 million from multiple investors including Chiratae Venture formerly IDG Ventures, Maverick Capital and Epiphany Ventures. Now, through the partnership with Experian, Vserv will expand its presence in the financial services industry, helping them discover the right set of customers.
“We run digital marketing campaigns for a wide variety of brands, we have a huge set of primary data on consumers, we find these consumers on various platforms like Facebook, Hotstar and Google to show them these targeted promotional campaigns,” said Dippak Khurana, chief executive officer, Vserv.
Khurana said through the strategic deal with Experian, banks and other financial services companies will be able to discover newer credit customers for whom financial data is not available.
“Our platform can help them in discovery, and eventually with the customer onboarding solutions of Experian, we can solve the challenges for these players to acquire new customers,” said Khurana.
With the new funds, Vserv will not only build new products, but also strengthen its core technology and products team. The current 50-member team will increase by 15-20%.
“This is yet another step for Experian in championing alternate data partnerships clubbed with deeper engagement in the BFSI sector, which aligns with our long-term strategy of scaling India to new heights through organic and inorganic growth opportunities,” said Sathya Kalyanasundaram, Country Head and Managing Director, Experian India.